GoHealth (NASDAQ:GOCO – Get Free Report) and Kansas City Life Insurance (OTCMKTS:KCLI – Get Free Report) are both small-cap finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, dividends, risk, analyst recommendations, valuation and institutional ownership.

This is a breakdown of current ratings and price targets for GoHealth and Kansas City Life Insurance, as reported by MarketBeat.com.

GoHealth currently has a consensus price target of $12.00, suggesting a potential upside of 421.74%. Given GoHealth’s stronger consensus rating and higher probable upside, equities analysts plainly believe GoHealth is more favorable than Kansas City Life Insurance.

This table compares GoHealth and Kansas City Life Insurance”s revenue, earnings per share and valuation.

GoHealth has higher revenue and earnings than Kansas City Life Insurance. Kansas City Life Insurance is trading at a lower price-to-earnings ratio than GoHealth, indicating that it is currently the more affordable of the two stocks.

This table compares GoHealth and Kansas City Life Insurance’s net margins, return on equity and return on assets.

GoHealth has a beta of 1.57, indicating that its share price is 57% more volatile than the S&P 500. Comparatively, Kansas City Life Insurance has a beta of 0.51, indicating that its share price is 49% less volatile than the S&P 500.

24.2% of GoHealth shares are held by institutional investors. Comparatively, 0.1% of Kansas City Life Insurance shares are held by institutional investors. 34.0% of GoHealth shares are held by company insiders. Comparatively, 63.1% of Kansas City Life Insurance shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

GoHealth beats Kansas City Life Insurance on 10 of the 14 factors compared between the two stocks.

GoHealth, Inc. operates as a health insurance marketplace and Medicare-focused digital health company in the United States. The company operates a technology platform that leverages machine-learning algorithms of insurance behavioral data to optimize the process for helping individuals find the health insurance plan for their specific needs. It provides Medicare plans, including Medicare Advantage, Medicare Supplement and Prescription Drug, and Medicare Special Needs Plans. The company also offers partner marketing services. It sells its products through carriers and online platform, as well as independent and external agencies. The company was founded in 2001 and is headquartered in Chicago, Illinois.