Published: 04:43 GMT, 23 November 2025 | Updated: 06:05 GMT, 23 November 2025

Instagram is under mounting pressure after an investigation found that pro-Nazi, Holocaust-denying and openly anti-Semitic reels were being pushed to millions of users.

A report by Fortune found that the offensive content has been placed directly alongside ads from some of America's largest corporations, including JP Morgan and SUNY. The posts even appeared alongside advertisements for the US Army.

The revelations come just months after Meta CEO Mark Zuckerberg drastically loosened content rules and dismantled the company's US fact-checking program.

Zuckerberg defended the shift as a return to 'prioritizing free speech', but critics say it has resulted in extremist propaganda being more readily available on the platform.

At the center of the controversy is a now defunct account for a fashion brand known as @forbiddenclothes.

The account appears to have been deleted, but previously posted fascist-themed memes to massive engagement, Fortune reported.

One of its pinned reels as seen by Fortune along with 31 million others, featured a Nazi SS Officer from the film Inglorious Basterds being used as part of a meme captioned, 'When the family is arguing about politics and they ask for my expert opinion'.

Comments condemning the clip's use for glorifying Nazism were largely outnumbered by positives responses according to the report, which also said that engaging with the reel opened a gateway to more egregious content.

Instagram is facing intense scrutiny after an investigation found that the app's algorithms were circulating openly anti-Semitic, pro-Nazi, and Holocaust-denial videos to vast audiences