The acquisition solidifies SETO's control over U.S. importation, compliance, and national distribution-positioning the company to scale its brand portfolio with greater speed, efficiency, and market access.
WASHINGTON DC / ACCESS Newswire / December 9, 2025 / SETO Holdings, Inc. (OTCID:SETO), a publicly traded, vertically integrated consumer brand platform operating at the intersection of premium spirits & wines, experiential marketing, media, and technology, today announced the acquisition of CapCity Beverage, LLC (CapCity), a U.S.-based, federally licensed alcohol importer and wholesaler of wines, spirits and related products.
This strategic acquisition significantly expands SETO's operational infrastructure, providing direct control over importation, bonded warehousing, compliance, and national distributor coordination. CapCity will serve as SETO's foundation for U.S. market access, accelerating execution across both open and control states.
"CapCity isn't just a wholesaler - it's a strategic accelerator," said Janon Costley, Chairman & CEO of SETO Holdings, Inc., "eliminating many of the bottlenecks that slow down execution while providing direct control over compliance, logistics, and national market access. With this infrastructure in place, we can launch brands faster, support our distributor network more effectively, and deliver full-stack value - from import to shelf."
CapCity positions SETO to scale its portfolio with speed, precision, and long-term impact, providing SETO the foundation to operate as a full-stack growth platform in the spirits sector. It will also enhance SETO's position within the compliant structure of the U.S. three-tier alcohol distribution system. By internalizing the importation and wholesale distribution, SETO's brand portfolio will have greater control over logistics, regulatory compliance, and market access - while continuing to work exclusively through CapCity's network of regional and national, licensed third-party distributors to reach consumers and deliver scalable value.
In addition to operational efficiencies, CapCity adds new revenue streams and improved margin capture to SETO, through internalized importation and wholesale functions, enabling scalable, cost-efficient brand rollouts, new product launches and market expansion. Management believes that, with this integrated infrastructure, SETO is now better aligned to support higher valuation multiples and accelerated market execution.
The CapCity Beverage acquisition, valued at $1,000,000, consisted of a combination of $100,000 in debt and $500,000 in stated value preferred stock at closing, with up to an additional $400,000 in common stock upon CapCity achieving certain performance criteria (the obligation to issue such shares is subject to SETO's right to pay cash in lieu of any such stock issuances). For further information regarding the CapCity Beverage acquisition please visit: CapCity Acquisition 8-K.
CapCity Beverage is a federally licensed importer and wholesale distributor built to streamline the process of U.S. market entry for global alcohol brands. From international production to American shelves, CapCity offers a turnkey solution that includes:
State-by-state product registration and control board submissions
CapCity maintains active sales and distribution relationships with leading national and control-state distributors, including: