A detailed interior view of the US Capitol Building dome Washington DC
Artificial intelligence is making its way into nearly every aspect of Americans’ work and personal lives, the economy is wrought with uncertainty and the coming years are almost guaranteed to bring huge changes to the political landscape.
A panel of Republican consultants weighed in on the big unknowns and challenges in their professions this week at the Reed Awards in Charleston, S.C. Here’s what they had to say:
“Is fundraising going to turn around? Is the economy going to turn around? I know it’s pretty broad, but we did a day-by-day analysis of one of our Senate races and there’s a direct correlation of where the stock market is with what we’re raising per day. So every day the stock market took a dip, guess what? Our fundraising for the day took a dip.
“I know a lot of our donors aren’t watching the stock market day by day, but there is a direct impact there.”
“The biggest unknown is what the digital industry looks like after Trump.
“It’s not that we’re worried about it, I just think that we definitely built our entire industry while he has been a presence and we haven’t had a Biden or a Kamala Harris or a Hillary Clinton for that matter to basically see if it survives the test of time. I think it will, but it will definitely be a lot different when you don’t have a president making as much news as he does.”
“We’ve talked a lot about content and some of the issues there. I think part of the issue is that most of the content does resemble what Trump does or it’s directly almost making it look like a donation goes to Trump, and people have had a lot of success with that. So once that falls, how are these small candidates actually going to be able to raise money?
“Ideally, it’s having good candidates that people are actually interested in their story. And they can tell their own story and raise money that way. But I think we also need some out-of-the-box candidates to really bring in some new donors.”
“My view on the way marketing is going is: AI can create all this content. AI can also determine what you see. It can be the filter and it’s not big tech making the filter, it’s your decisions every single day.